December 8, 2011

storm Quiet StormFunny how just in the span of one day someone mentions the quiet before the storm (she is an Israeli who didn’t quite know if she got the expression right) as well as a friend sending a Holiday DJ mix reminiscent of ‘Quiet  Storm’ – the sounds of the 70s late night radio format that features – yes you guessed it, slow jams.

The best thing about the two references was that the Israeli was using the idiom as a word of caution to the end of civilization as we know it (technological warfare was the root cause I believe).  But in the same breadth, listening to the serene jams (sipping eggnog), everything seemed to be just right, in the right place, at the right pace – exactly as it does sometimes.

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November 23, 2011

Perfect Pitch Perfect PitchWe’ve been reflecting on the recent and past pitches we have made in 2011 and decided to capture 3 points that may or may not be helpful – but hey that’s what opinions are for:

1.  Don’t Pitch
When and if possible simply refuse to do a formal pitch.   Explain to the potential client that because you work in a participative way the brief will almost certainly change as the project progresses.  Error, a creative studio based in Liverpool has done just this as expressed so eloquently on their site.  Provide a prospective client with a few key references to your latest work  – and when applicable create a tailored deck outlining specifically how you work.  If that doesn’t fly or they tell you to bugger off, then maybe it just wasn’t mean to be.

2. Re-imagine the Brief
Answer what the brief is asking but also read between the lines as the client often finds extraordinary ways to not say what they really mean.  Commit to your ideas – because not only will it show that you are willing to take risks but when you do win -  it will be all the better.

3. Ask Questions.  Lots of Them.
On the day, gather as much information as possible before you pitch so you are well informed on the client’s mood as well as any new developments.  A great way to do this is to simply ask before the pitch how the process has been so far, if there have been any changes, or if they have seen anything ‘out there’ lately that they have liked.  It’s amazing as sometimes given the opportunity, the client ends up doing more talking than the agency.

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October 30, 2011

Risky Business Demos Story of SuccessA snapshot from interviews with creative businesses that we conducted as research for the think-tank Demos on their ‘Risky Business’ project.

Trailing around London we interviewed two-dozen entrepreneurs with the aim of capturing their views on risk and success within the creative sector.  We had a diverse range of respondents from the secluded milliner to the international media firm, from the tech start-up to the independent record establishment.  Here is a snapshot of what we discovered:

All of the entrepreneurs we talked to were able to take risks, have faith in their creative staff, identify new business opportunities, and anticipate and adapt to changing market conditions.

Take considered risks. Although some respondents were quick to label themselves as naive when starting up, when probed further, most felt that they had taken calculated risks based on the information available to them at the time.  In the majority of cases, there were no other stakeholders in their ventures, and therefore little was at stake besides reputation and personal investment.

Businesses develop over time.  Successful organisations adapt to changing situations in order to survive and thrive, and our studies exposed how in practice this varies between creative sectors.   In the music industry, one company moved from a strictly sales and distribution operation to include in-house labels and an array of new artist services.  In the fashion sector we saw a company move from own-label creations to designing more accessible clothing for third party manufacturing and distribution. This growth strategy is a carefully calculated one involving tailoring the right designs to suit a new market as well as partnering with the right retail channels from the outset.

In the TV and Film world converging media and cross platform services are permitting original content to yield revenues from a range of previously untapped sources.   In the video games sector there is a distinct user-centred approach to gaming development as companies use real time data, incremental feedback, and ongoing validation to meet consumer behaviour.  The end result is that in a highly competitive market these companies can respond and stay relevant to what the market and the consumer desires.

We found that a significant factor in enabling businesses to produce output with high commercial value was that their leaders consistently made decisions that upheld the integrity and sovereignty of their creative talent.   This skill to spot, nurture and develop talent was present in each entrepreneur, and contributed to a positive and healthy work environment.

The interviews enabled us to also identify some common factors underlying success. Strong creative businesses are:

1) Values Driven: possess a higher sense of purpose that informs why the company does what it does beyond just making a buck;

2) Profit making: an underlying business strategy to turn a profit so that it can at least adapt and sustain itself;

3) People centric: emphasis on creating a collaborative culture in the workplace along with building long-term affinity with customers

These lean and flexible businesses that maneuver smart and fast within their specific sectors are led by entrepreneurs that are first and foremost, creative thinkers.  Most are content working on a present-day model of borrowing bits of time from highly skilled specialists over amassing an impressive number of employees. The end sum is a striking balance of preserving a general sense of purpose, creative autonomy, and the ability to grow a profitable business – organically.

The report is led by Helen Burrows and Kitty Ussher and can be downloaded here.

Photo courtesy of Demos.

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October 30, 2011

Recently published book on Service Design – brilliant.

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October 30, 2011

Smack Social SomethingThe first issue of the new Smack magazine is now out on store shelves.  The fiction / non-fiction / photography / poetry / politics / economics content ensures that there is plenty of reason to realise the motto and, ‘Take smack regularly for a clear head.’

With contributions from a motley crew of writers, Smack (the brainchild of Alex Shniedeman), also  provides stunning images from Alex’s Hard Light exhibit – an array of photographs all taken in Taroudant, Morocco.  We also see our friend Babycakes Romero enlighten us with his ‘Allure of Filmaking’ article.  Well worth picking Smack up just for these, here is a small sample of ‘Social Something’ to give a taste of what to expect:

“I hear a global murmur with a sensuous slur of s’s concerning social media, social space, social capital, social innovation, social business, social change, social design, social this, social that, social me, social you, and just plain ol’ social.  What exactly are all these voices saying?  Pretty much all the same thing.

Social design, no longer operating as a fringe discipline, is gradually paving the way for a new generation of conscientious individuals who are adamant about creating a future that they would want to inhabit.  At its core, the voices are all singing the same tune: we need to improve livelihood – now. From Michael Young’s ‘Open University’, to Nicholas Albery’s ‘The Institute for Social Inventions’, through to John Bielenberg’s ‘Project M’ there are countless examples of so called unreasonable people taking the lead in doing absolutely magnificent things.

By 2014, the European Union’s goal is to have a cohesive ‘Social Innovation Europe’. The remit of this initiative and any programme involving social design for that matter, is to bring together and invest in those that consensually want to improve society, and work collaboratively to design a sustainable future.  Appealing to those who share values and a wider sense of purpose, this networked hub is attracting entrepreneurs, policymakers, innovators, designers, and many more.  As these new ways of thinking spread and permeate the wider public consciousness, we move away form mere talk, to un-coerced collective action.

What distinguishes today from other ages in history (certainly a tired sentiment every generation abuses) are two things: 1) We are absolutely f*cked if we don’t do something about the state of the world immediately (global debt, the environment, energy, overpopulation – take your pick) and; 2) modern technology makes it more feasible for anyone to trigger and enable systemic change.  This new mindset may be best captured in the youth of today who just might look back in 2050 to today, a ‘golden age’ that was increasingly less about ‘me’ and more about ‘we.’

The party pooper in all of this is that the view from Mars might tell us a wholly different story: a world littered with dots representing the disenchanted through to the demoralized, from the disillusioned to the discarded.  Regime changes, peaceful demonstrations, violent protests, flash mobs, economic uproars, invasive strip malls, social injustice, trade unions, – there is no shortage of causes for which to get behind.  After a year of demonstrations in Greece, this powerful sentiment from blogger Alex Andreou, captures the spirit of Greek frustrations as they occupied Athen’s central plaza this summer:

“We will not suffer any more so that we can make the rich, even richer. We do not authorize any of the politicians, who failed so spectacularly, to borrow any more money in our name. We do not trust you or the people that are lending it. We want a completely new set of accountable people at the helm, untainted by the fiascos of the past. You have run out of ideas.”

We may still be making sense of what happened in the London riots but we do not doubt the role that social media played in drumming up rioters.  The author and futurist, Douglas Rushkoff, saw this possibility long ago but was much more optimistic in how we would opt to harness the new tool:

“…[Social Media] offers us the ability to play an active, conscious role in the development of our networked human future: from distributed communications networks impervious to the censorship of corporate or government regimes to new modes of value creation and exchange, or new open source democratic participation to collective consciousness and expression.”

While the Greek demonstrations may be demanding a call for fresh thinking, the London riots incline to abuse and corrupt freedoms.  Yet still, the escalating Libyan protests aim to bolster and protect basic freedoms.

Reaching a global consensus on how we will chiefly utilize our surplus time is not the point – it’s merely to acknowledge that like voting (for those that have that freedom), it’s a decision we each can make.  Having swapped one-way television sets for hyper-connected iPads, the digital generation collectively has a trillion hours or so per year that could be used socially and constructively if desired.  We are left right back with the commandment of social design: let us congregate to play an active role in increasing the resilience of our communities.

Whatever we decide – let’s get moving.”

Smack photo courtesy of Alex Schniedeman

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October 30, 2011

EW Enterprise Week 2011It’s been a year since Global Entrepreneurship week and we are back on November 17th to run a session focusing on social design.  Enterprising individuals the world over, are leveraging creativity to provide innovative solutions to society’s problems. The 2-hour Reboot session will harness collective creativity and explore service design, managing for impact, business model generation, and dynamic group activities.  The event is run in partnership with the new Student Employment and Enterprise unit at University of the Arts London.  Bookings can be made online here

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October 15, 2011

“Technology is clearly changing us, and the way we connect with our friends, our families, and the world around us” -Tiffany Shlain

Our friend Tim Laurel based in San Francisco mentioned this movie was coming out months ago, and it is finally here.  Also available in a shorter 15 minute version  for educators – we cannot wait to see this.

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